CBI
CBI
Speciality coffee
Femke de Jong
CBI Programme Manager
Agri-food Central America

After letting them visit trade shows and coffee buyers in Europe in October 2013, Femke de Jong explains that in June 2014 Central American coffee producers were brought to the SCAE specialty coffee trade fair in Rimini, Italy in the next phase of a CBI Export Coaching Programme. It was these producers’ first time in this leading European show, which brings together the different players in the value chain. De Jong feels the results were good, with the 50 or so participating producers making many potential business contacts. However, she finds it more important that coffee importers showed a willingness to enter into sustainable business relationships with the producers, and get acquainted with CBI and its consultants.