External perspective
Dhyana van der Pols
CBI Expert Textiles/Apparel
in Asia and Latin America

Dhyana van der Pols explains why CBI’s ambition to boost exports from developing countries is both practical and commercially feasible, and why it’s important to manage expectations and strengths of SMEs, rather than dwell on their constraints. Enthusiasm is no guarantee for success, and there’s no such thing as one-size-fits-all coaching, she insists. A major project in Bangladesh is now focusing on best practices and tapping into new markets, for example. In another in Vietnam, where companies tend not to supply a full-export product, the focus is more on gross margin development and profit management.