Giving the market what it wants

Giving the market what it wants

By way of welcome Tamar Hoek, of CBI, provides a personal introduction to this issue of CBiZine and the theme of the issue, which is market intelligence. In the video she explains that thanks to a new market intelligence platform, which is visual, interactive and extremely user-friendly, CBI has set the standard in Europe and taken market intelligence to a higher level.
Giving the market what it wants

“A glimpse of their own future”

“A glimpse of their own future” That’s what CBI offers exporters to Europe based in developing countries, says Tamar Hoek, Senior Programme Manager for Market Intelligence. According to Hoek, in 2012 CBI redefined its market intelligence goals: “Trends, developments and foresights are now analysed from the export viewpoint, enabling SMEs to develop more effective strategies.”

CBI’s market intelligence (MI) goes beyond mere facts and figures into the realm of analyses, insights and interpretation centred on export opportunities. A thorough change process has resulted in a visual and intuitive MI product portfolio that can be used by exporters and support organisations, irrespective of their sector, country or culture.
Giving the market what it wants

Powerful tools at the disposal of exporters

The new online MI platform recently launched on CBI’s website, features an instruction video explaining how to access its MI products. Divided among 23 market sectors, it offers relevant, up-to-date information and has been designed with busy SME entrepreneurs in mind. “Our clear overview of MI products means they can quickly find what they are looking for, recognise real opportunities and decide on vital actions,” says Hoek.

In an increasingly competitive global marketplace, knowing your strengths and limitations and what you have to offer as an exporter and what the market wants is a great source of power. With its new MI platform and products, CBI is putting powerful tools at the disposal of exporters from developing countries.
Giving the market what it wants

Peer Group sessions

Every year CBI holds Peer Group sessions for 23 product sectors. During the sessions, market dynamics are exhaustively discussed with a view to producing foresights and recommendations. A CBI Discussion Note put the key factors from the 2012 Peer Group sessions under five headings: socio-demographic transitions; technological innovations; environmental challenges; findings that are more focused on trade; and public and private trade regulation dynamics. To emphasise these factors’ interdependence, the Discussion Note depicts them as a “future world trade puzzle”, with socio-demographic transitions at its heart. Because one factor could solve a problem relating to another, the puzzle can only be solved by putting the pieces in the right order. This calls for a collaborative effort of stakeholders from the private sector, national governments and civil society.
Giving the market what it wants

“WTO would like to collaborate
with CBI in four areas”

Pascal Lamy, Director General of the World Trade Organization
During his latest visit to CBI, WTO Director General Pascal Lamy sought CBI’s cooperation in four areas. Firstly, he asked CBI to research the access SME exporters in developing countries have to trade finance, and how it’s being impacted by the economic crisis. CBI research has shown that approximately two-thirds of SMEs have suffered decreased turnover (an average of 31 per cent). Secondly, he proposed that CBI’s Discussion Note on the results of its Peer Group sessions be included in the WTO 2013 World Trade Report. Lamy’s appreciation for this document could signal closer cooperation between CBI and WTO, such as in the area of access to trade finance. Thirdly, he showed interest in the integrated cooperation of various parties in the Bolivian wood sector. Fourthly, he asked for research to be done into the outcome and impact of this way of stimulating trade. In seeking this cooperation Lamy is acknowledging that CBI is setting global standards, particularly in market intelligence. Lamy also invited CBI to participate in WTO’s Expert Group on Trade Finance meeting and the 4th Global Review of Aid for Trade.